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The Nielsen Brief – Issue #4

Mobile phone history got itself a new milestone this year: Smartphone owners became the majority of mobile phone users for the first time ever, growing from 49 percent in Q1 2012 to 56 percent by Q3 2012. As far as online brands are concerned, Google remained the top Web brand, with a monthly average 172 million unique visitors for the firs ten months of 2012, followed by Facebook, with an average of 153 million visits each month. Now, for a quick ...
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The Nielsen Brief – Issue #3

U.S. Internet Stats: Top 10 web brands and average Internet usage Top 10 Web Brands for September 2012 (U.S., Total) Rank Brand Unique Audience Time per Person (hh:mm:ss) 1 Google 174,914,000 1:54:15 2 Facebook 153,412,000 6:40:32 3 Yahoo! 140,147,000 2:20:45 4 YouTube 130,636,000 1:44:59 5 MSN/WindowsLive/Bing 125,330,000 1:13:45 6 Microsoft 88,799,000 0:43:22 7 AOL Media Network 87,616,000 2:15:01 8 Amazon 79,915,000 0:34:54 9 Wikipedia 77,710,000 0:19:39 10 Ask ...
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The Nielsen Brief – Issue #2

Digital Music Download YOY Growth The present edition of our Nielsen brief  focuses on online Media content, be it music and digital music download statistics (legal ones of course), or Video viewing online consumption. Nielsen reports that year-to-date, digital music sales in the U.S. is up 15 percent YOY. And Americans have already purchased one billion digital tracks, a pace that is set to break 2011’s record of 1.3 billion sold.  What ...
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The Nielsen Brief – Issue #1

Here's our first Nielsen powered News bulletin, aggregating what the company has to say about the latest trends and facts in the mobile industry. First is the smartphone penetration figure in the mobile US market measured as of July 2012; the figure is set at 55.5% of total mobile phone users. If we are to compare this particular figure YOY, we'd notice that it remarkably grew by over 14 points! 74% of young adults (25-34 years) now own a smartphone ...
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