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Disqus: Are Web Comments a Good Business?

Disqus claims 42% of internet users read the comments after a story or contribute one of their own. And they definitely know what they're talking about, since this figure is extracted from the company’s more than 2 million clients. However, two main schools debate over the impact comments might have on the overall perceptibility of online content, the first school putting comments at the very core of online content appreciation, giving more value to the original content, while the other simply ...
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