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Social Media
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Around a Third of Online Time Is Spent on Social Networks

The title is pretty explicit. The figure is pretty much amazing too, even though some of you out there (hardcore social networks addicts) might find it a bit low. Why? Because you're effectively aware of the fact that most of your internet time is spent on Facebook, Twitter or Google+, amongst others. You can hardly remember where you effectively do go on the Internet aside of these social media hubs. Let us segregate it geographically now. Social Network Time: Global Comparison United States, ...
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The Nielsen Brief – Issue #3

U.S. Internet Stats: Top 10 web brands and average Internet usage Top 10 Web Brands for September 2012 (U.S., Total) Rank Brand Unique Audience Time per Person (hh:mm:ss) 1 Google 174,914,000 1:54:15 2 Facebook 153,412,000 6:40:32 3 Yahoo! 140,147,000 2:20:45 4 YouTube 130,636,000 1:44:59 5 MSN/WindowsLive/Bing 125,330,000 1:13:45 6 Microsoft 88,799,000 0:43:22 7 AOL Media Network 87,616,000 2:15:01 8 Amazon 79,915,000 0:34:54 9 Wikipedia 77,710,000 0:19:39 10 Ask ...
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The Nielsen Brief – Issue #2

Digital Music Download YOY Growth The present edition of our Nielsen brief  focuses on online Media content, be it music and digital music download statistics (legal ones of course), or Video viewing online consumption. Nielsen reports that year-to-date, digital music sales in the U.S. is up 15 percent YOY. And Americans have already purchased one billion digital tracks, a pace that is set to break 2011’s record of 1.3 billion sold.  What is the main factor behind this surge? It doesn't ...
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Analytics
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The Nielsen Brief – Issue #1

Here's our first Nielsen powered News bulletin, aggregating what the company has to say about the latest trends and facts in the mobile industry. First is the smartphone penetration figure in the mobile US market measured as of July 2012; the figure is set at 55.5% of total mobile phone users. If we are to compare this particular figure YOY, we'd notice that it remarkably grew by over 14 points! 74% of young adults (25-34 years) now own a smartphone in the US, whilst 58% of teenagers (13-17 years) ...
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