Apple Trademarks the Design of its Stores
Apple, the giant with the infamous history of ruthlessly protecting its products (hardware and software) through many patents, is seeking to do the same for their physical stores across the world, where it is seeking to protect their interior designs and layouts through trademarks from the The U.S. Patent and Trademark Office (USPTO)
Apparently, the USPTO did grant Apple its request last week after previously being reject twice, where the second rejected stated that Apple’s design wasn’t “inherently distinctive,” prompting Apple to file a 122-page document arguing its case, complete with consumer surveys and photos of its storefronts.
The approved trademark includes the description of “a clear glass storefront surrounded by a paneled facade” and, within the store, an “oblong table with stools…set below video screens flush mounted on the back wall.”
This will definitely protect Apple from all the other companies that are trying to imitate the layout of its stores. Last year, a fake Apple Store in Cumming, China, was closed down by the Chinese Authorities after it created many confusions among the customers and the employees, who through they were working for Apple. The store featured the famous white Apple Logo and looked exactly like an actual Apple Store.